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Services
Our driver management package is completely tailored, flexible, and designed to deliver value and results.
It’s built on multiple core pillars, each focused on giving drivers the strongest possible platform to reach their goals — not just as athletes, but as individuals striving to be their very best.
Career Management
Career Management is the engine that drives a driver’s journey. This involves guiding and supporting drivers through every stage of their motorsport journey, from early development to professional competition.
It includes strategic planning, opening doors, navigating challenges, securing opportunities, managing relationships, and ensuring continuous growth both on and off the track and turning talent into lasting success and a sustainable career.
Continually planning, reviewing and agreeing the drivers career path with the development and maintenance of a continual Career Plan taking into account drivers’ objectives and budget.
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Being a champion of the driver with key motorsport personnel and paying particular attention to the career plan and working with the driver to ensure the highest standards are met covering work ethic, race reports, fitness, diet, lifestyle, time management, interviews and conduct.
Procurement and Management of Racing and Testing Programmes
Identify the options to support the Career Plan, and once agreed, negotiate the race and testing programme(s). Create a plan which take into account racing, testing plus any/all other planned activities.
Manage all the day to day activity that goes with race and testing programmes including sim, prep, insurance, legal contracts, race kit, plus supporting the driver with all questions and any issues that may arise with the team.
Holding the race and test teams to account in line with the contract ensuring the return of the investment for each track activity.
Driver Development
Ensuring an ongoing understanding of the drivers strengths and weaknesses in and out of the car and agree activities to maintain/improve the key areas to enable the driver to be the best they can be on and off track as a racing driver.
Upon discussion/analysis if we feel there is a benefit to having a personal driver coach who would be present at every simulator, test and race event this can be organised and managed.
There are various activities that aid the development and achieving the highest level of confidence and skills with car control, tyre management, etc. These can include days with a professional, skid pan, ice driving, rally car, etc.
Partner Acquisition and Management
We can support the area of managing and acquiring new commercial and product partners. From the development of marketing material through to contacting targeted brands and the negotiation, contractual and activation elements.
Mental and Physical Fitness and Reace Preparation
Ensuring the driver is ready and able to deliver their maximum performance on track. The hard work is mainly done away from the circuit with physical and mental performance development.
We have worked with a number of Performance Coaches and can give guidance to those who can best support our clients with physical, mental and everything that supports everything associated to deliver performance on track.
Brand, PR and Social Media
There are various aspects to creating a successful brand and growing a fanbase. Using key people experienced in this area to deliver activities which include Driver interview training/feedback, PR management, Social Media/Digital Management, Website management, Design work, Photographer. We can advise and manage accordingly.